DEPARTURE 21/08/2022

Issued on 04/11/2020
Ufficio stampa Apt Val di Fassa

Una Huracán Evo Rwd has been photographed in Val San Nicolò by Simone Bramante, as part of the project launched by Lamborghini last summer, to enhance the value of Italy in its most beautiful version and its automotive masterpieces

Val di Fassa, thanks to the shots of a Huracán Evo Rwd taken in Val San Nicolò, is part of "With Italy, For Italy - 21 View for a new drive". This is a photographic project, launched during last summer by Automobili Lamborghini to celebrate the unchallenged beauty of our country. Twenty different views, plus a special one by Letizia Battaglia, narrate the Italian excellence, and giving a help by giving an impulse to the "Belpaese" just after the springtime lockdown due to the Covid-19 emergency. The brand from Sant’Agata Bolognese has called twenty Italian talented photographers to narrate the ethos and the uniqueness of the Italian regions, together with twenty Lamborghini. The selected artists have been joined by the great photographer Letizia Battaglia, entrusted with a special interpretations of her city, Palermo. A travel conceived as a love act from Lamborghini to its country, with the aim to highlight the extraordinary heritage preserved by its territories, beautiful and different with each other. Simone Bramante (aka @brahmino) has been asked to take the pictures in Trentino, precisely in Val di Fassa and Primiero. For what concerns Val San Nicolò, the shots published in these days even on the social walls of Lamborghini have been realised between July 17th and 20th, between 5.30 a.m. and 8.30 a.m. and between 6 and 8.30 p.m. The photographer, chasing the perfect light and weather conditions, had planned several days of work (with the help of Val di Fassa Tourist Board and the appropriate authorization by the Municipality of San Giovanni di Fassa - Sèn Jan, as the Val San Nicolò is closed to the traffic), to catch the ideal moments for the best shots. "I have worked in order to build a narrative cohesion based on the aesthetic research of the shapes and the colours through a complete interaction between the car and the nature. The sequence of pictures wants to enhance the beauty of this alpine territory with a precise chromatic association of the elements, to reach a game of combination and contrast of the lines: those of the nature, vertical and pointing to the sky, and those of the Huracán, short and horizontal", Bramante tells.

Photo: Simone Bramante for Lamborghini


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