DEPARTURE 29/10/2021

Issued on 23/10/2019
Ufficio stampa Apt Val di Fassa

The award-winning ski champion is the protagonist of the commercial registered in Val di Fassa by Trentino Marketing to present the winter season 2019-2020

Take an appreciated ski champion from the States, who has a special connection to our land, ski pistes perfectly designed through the slopes of the Dolomites, a warm hospitality, intimate atmospheres and excellent food. And here you are, the commercial for winter 2019-2020 is served, with Bode Miller protagonist in Val di Fassa. This is how Trentino Marketing shows itself to the world of the ski addicted, but also to those who are looking for an authentic holiday on the snow. In the video, registered between the end of January and the beginning of February 2019 on the slopes of the ski area BelvedereCol Rodella with the support of the Tourist Board Val di Fassa, Miller (who is considered a myth of the ski, for having won at least once in each discipline, downhill, Super G, giant slalom and slalom, winning 6 Olympic medals and 33 World Cup races) praises Trentino for its ski tracks, for its nature and for the food, which he defines very special. And Miller is a particularly trustable testimonial (he was also co-protagonist with Aksel Lund Svindal of a famous commercial of Trentino in 2015, celebrating the Italian style of our mountains), who is not only a skier off the charts, he has always distinguished for his being nice and charismatic too. And his naturalness comes out in the shots full of fellowship around the table and full of fun with a group of "friends" (models selected by the production of the commercial, directed by Veronica Megoli), realised at Rifugio Salei and by the mountain hut Fienile Monte, during Miller’s visit to Val di Fassa.
During those days the American champions, who is 42 (and left the competitions in 2017), also registered a video message for the young athletes who would have reached the Ladin valley few days after, to take part in the World Junior Alpine Skiing Championships (from February 18th to 27th 2019). The message was shown in the square of Canazei on occasion of the World Championship opening ceremony.
The winter season 2019-2020 commercial, instead, was first shown in Trento on October 17th, on occasion of the official presentation of the promotional activity of Trentino Marketing, it is now on Eurosport and will be shown during all the most interesting occasions of communicating and promoting the winter season in Trentino.



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