The strategic partnership between Val di Fassa and PON.Bike Italia, recently announced with the aim of developing and strengthening the destination's cycling offering, is already taking shape with its first concrete initiative.
On 25 and 26 July 2026, Val di Fassa will host the first Santa Cruz Owners Day ever organized in Italy: an exclusive event dedicated to owners of bicycles from the renowned American brand, part of the PON.Bike Group.
The weekend is designed to bring together the Santa Cruz community and celebrate a shared passion for cycling through dedicated activities, guided rides, special guests, and plenty of opportunities to meet, connect, and share experiences.
Participation will be reserved for members of the Santa Cruz Owners Club, who will benefit from special rates on a range of services. The event will actively involve local tourism stakeholders, from accommodation providers welcoming participants to the Fassa Bike Guides, who will lead riders in discovering the valley's trails and its wide range of riding opportunities.
An initiative that will generate overnight stays, foster new relationships, and create valuable opportunities for the local tourism industry. The Santa Cruz Owners Day therefore represents the first on-the-ground activation of the new partnership with PON.Bike Italia and a further opportunity to connect the destination with the bike industry and the cycling communities that experience the sport in all its forms.
Save the date: 25–26 July 2026 in Val di Fassa.
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